Stemming from my involvement in church planting, I have seen a lot of direct-mail postcards over the last six years. Heck, I've even helped design a couple. Lately, some people have begun to question the effectiveness of direct mail, since so many different kinds of organizations use it. The biggest problem is finding a way to get your card noticed- you know, something that would make an individual want to save it instead of just throwing it away.
I must admit, if I had received the card above, I'd have kept it. AND, it would have made me curious about the church that sent it. Still, I just don't think you'll ever be getting a postcard like this from me, inviting you to visit Convergence Christian Church, even though we will be a church that invites you to "come as you are."
Plus, I just don't have that kind of chest hair...
